The Australian alternative to Profound.
Profound is built for US enterprise. Mentioned is built for Australian marketing teams who need answer-engine visibility without an enterprise sales cycle. AUD-native, hosted in Sydney, self-serve from minute one.
Mentioned vs Profound.
Where the products diverge.
Try it before you book a demo.
Self-serve free trial, on a card, in two minutes. No "talk to sales" gate before you can see the product.
Profound’s default entry is a sales demo. Solid if you’re an enterprise buyer; friction if you’re a 6-person growth team that just wants to see whether this works.
AUD pricing, AU residency, AU sales tax.
Priced in AUD, exclusive of GST. Hosted in AWS Sydney. Compliant with the Australian Privacy Act. Built for AU teams who don’t want their procurement asking questions about Schrems II.
Profound is a US company with US-region hosting. Works fine if your team is OK with USD invoices and US residency. Many AU teams aren’t.
Answers, not just dashboards.
Soon, the AI Agent will let you ask "did AI mentions move signups last week?" in plain English and get an answer pulled from your connected GA4 and Search Console. Less time in dashboards.
Profound’s strength is its dashboard. Power-user surface, lots of data, less of an opinionated answer layer.
Same direction, different stage.
Mentioned is MVP-stage and shipping fast. ChatGPT and Gemini live today; Claude, Perplexity, Copilot and DeepSeek rolling out next. Pricing, residency and workflow are already production-ready.
Profound covers ChatGPT, Gemini, Perplexity and Copilot today. If maximum live-engine breadth is the gating decision, Profound has the edge until Mentioned closes the gap.
Three reasons teams leave Profound.
You don’t want to book a demo to see pricing.
Mentioned’s pricing is on the pricing page. Trial is self-serve. If you like it after fourteen days, you keep using it.
You’re an Australian team and US-region hosting is a question your IT team won’t stop asking.
Sydney residency removes the conversation. Stays in-country, complies with the Privacy Act, audit-friendly.
You’d rather ask the data a question than build a dashboard.
The AI Agent (rolling out next) will answer your actual questions ("which prompt are we losing the most?") against your connected data. Faster than learning another BI surface.
Side by side.
Australian-priced, no procurement gymnastics.
Start free trialEnterprise-positioned. No listed entry price.
Profound’s entry point is a demo. Mentioned’s entry point is a free trial that starts at AUD $60/mo on Base, AUD $150/mo at Professional, and AUD $300/mo at Scale. If you’re an AU team with a budget and a deadline, the difference matters.
About Mentioned vs Profound.
Is Mentioned really a Profound alternative for enterprise?+
For most AU enterprise teams: yes. Mentioned covers the core tracking surface, hosts in Sydney, supports SSO and audit logs, and offers an Enterprise tier with custom contracts. Profound has more sales surface (US, dedicated CSM out of the box); Mentioned trades that for self-serve speed and AU operational fit.
Which engines does Mentioned track today?+
Live now: ChatGPT and Gemini. Claude, Perplexity, Copilot and DeepSeek are next on the roadmap. Profound currently has broader live coverage; Mentioned is closing that gap quickly.
How long does it take to migrate from Profound?+
A day, give or take. Export brand list and tracked prompts (CSV or Profound’s data export), import into Mentioned, connect GA4 and Search Console, and Mentioned auto-runs an initial audit.
Do you offer custom contracts and a dedicated CSM?+
Yes, on the Enterprise tier. Talk to us about volume, MSAs, security review, and named support.