Purpose-built beats bolted-on.
Ahrefs Brand Radar is a feature inside an SEO platform. Mentioned is a platform built for AI search from the ground up, with an audit and recommendation workflow Ahrefs doesn’t try to compete on, plus content generation and attribution rolling out next.
Mentioned vs Ahrefs Brand Radar.
Where the products diverge.
Built for AI search, not bolted onto SEO.
Every workflow in Mentioned (audit and recommendations today, content, attribution and the AI Agent rolling out next) is built specifically for how AI engines retrieve and cite. Not retrofitted from a backlinks tool.
Ahrefs Brand Radar is an AI feature within an SEO suite originally built for backlinks and keyword research. Excellent at what Ahrefs is excellent at; the AI search surface is a newer addition.
No Ahrefs subscription required.
Mentioned is a standalone product. If your team doesn’t already use Ahrefs, you don’t need to buy the suite just to get AI search visibility.
Brand Radar is part of an Ahrefs plan. If you’re not already an Ahrefs customer, you’re buying the entire suite to get the AI feature.
Workflow over data layer.
Mentioned doesn’t just give you the data, it gives you the next move. Scored audit, prioritised fixes and sources to claim today; content to publish rolling out next.
Ahrefs is a data layer. Brand Radar surfaces AI mentions and citations; turning that into a workflow is the team’s job.
AU residency on a standalone product.
Sydney region hosting, AUD pricing, AU privacy compliance, on a product purpose-built for the AI search problem.
Ahrefs hosts in Singapore by default. Functional from Australia; less clean for AU procurement, AUD billing and APP compliance reviews.
Three reasons teams leave Brand Radar.
You’re not paying for backlink tooling you don’t need.
If your team’s problem is AI search visibility, Mentioned is built for exactly that. No suite-pricing for tooling you won’t use.
You want AI-specific recommendations, not general SEO advice.
Mentioned’s audit and recommendation engine is built around what AI engines cite, not what Google ranks. Different surface, different fixes.
You want the workflow, not just the metric.
Track, audit and fix today; publish and attribute next, all in one tool. Brand Radar tells you what’s happening; Mentioned tells you what to do next.
Side by side.
Australian-priced, no procurement gymnastics.
Start free trialBrand Radar is included with qualifying Ahrefs plans. Standalone pricing not available.
For AU teams whose primary problem is AI search visibility, Mentioned is the cheaper and more focused buy. Mentioned starts at AUD $60/mo on Base and is AUD $150/mo at Professional, all in AUD with AU residency. Ahrefs Standard (which includes Brand Radar) starts at USD $179/mo. For teams already on Ahrefs for traditional SEO, Brand Radar is a sensible add-on. The question is whether the AI surface is the core problem or a side concern.
About Mentioned vs Brand Radar.
Do I need to leave Ahrefs to use Mentioned?+
No. Many teams run both. Ahrefs for traditional SEO and Mentioned for AI search. They cover different surfaces and don’t conflict.
Which engines does Mentioned track today?+
Live now: ChatGPT and Gemini. Claude, Perplexity, Copilot and DeepSeek are on the immediate roadmap and rolling out next.
Does Mentioned do traditional SEO too?+
No. Mentioned is purpose-built for AI search visibility. If you need backlinks, rank tracking and keyword research, you still want a traditional SEO tool. Mentioned focuses on the AI engine surface and does that part deeper than a bolted-on feature can.
Is Mentioned cheaper than Ahrefs?+
Yes, on a standalone basis. Mentioned starts at AUD $60/mo on Base and is AUD $150/mo at Professional. Ahrefs starts at USD $179/mo for the lowest plan that includes Brand Radar.
Built for AI search. Priced for AU.
Standalone. No SEO-suite bundle. No USD invoices.